New Watermelon Sauce Identity & Site
- Date
- 14.09.09
- Comments
- 4
Watermelon Sauce is a collaboration of two experienced professionals, myself and Zachary Johnson. We spent almost 2 years on our original identity, but always felt like we needed something that more fit both Watermelon and Sauce. With that, we have our new logo and new Watermelon Sauce website.
The new site also features a single-page design powered by deep-linkable JavaScript. This isn't your mom's old 1999 Flash website, folks. This is a state-of-the-art HTML, CSS, and JavaScript machine.

4 Comments
Congratulations on a nice site. Very tight - I had to check the source to make sure it wasn't Flash. :)
I think single page apps are the way to go and this is a great example.
The only aspect I'm not sure about is the 'fadey-in-and-out' elements, I find them a bit distracting. But that's maybe just me.
I'm inspired to update our site right now!
I'm not trying to be a dick or anything, but the highlighted curve above the two watermelon seeds in the middle makes it look kind of like a pig nose.
I dig the ::selection pseudo class on the text. Wicked-smooth man.
Mark Boas: Thanks!
Phil: Maybe you're just seeing that because you're craving bacon again. I know I am…
I love the new logo, it's great. It's really evocative in a way, and very beautiful. Strangley really makes me want to bite into a juicy watermelon! And your website is very cool. Well done Chaps!